Motorcycle Sales Figures 2017: A Revved Up Year For The Industry

The Thrilling Rise of Motorcycle Sales in 2017

2017 was an exceptional year for the motorcycle industry, with sales figures reaching new heights. From sleek sports bikes to rugged adventure motorcycles, riders of all types were revving up their engines and hitting the open road. In this article, we will delve into the exciting world of motorcycle sales figures for the year 2017 and explore what fueled this surge in popularity.

The Rise of Electric Motorcycles

One of the most significant trends in motorcycle sales for 2017 was the growing popularity of electric motorcycles. As environmental consciousness continues to spread, more riders are opting for eco-friendly alternatives. With major manufacturers introducing sleek and powerful electric models, it’s no wonder that sales in this category soared.

The Adventurous Appeal of Adventure Motorcycles

Adventure motorcycles also saw a surge in sales in 2017, as riders sought the thrill of exploring off-road terrains. These versatile bikes, designed for both on and off-road adventures, captured the imagination of riders who yearned for excitement and the freedom to go wherever the road takes them.

Harley-Davidson’s Dominance

When it comes to iconic motorcycle brands, Harley-Davidson continues to reign supreme. In 2017, the company reported strong sales figures, solidifying their position as a top player in the industry. The timeless appeal of their motorcycles, combined with innovative designs and cutting-edge technology, attracted riders of all ages and backgrounds.

The Resurgence of Vintage Bikes

While modern bikes with advanced features dominate the market, vintage motorcycles made a roaring comeback in 2017. The allure of classic designs, nostalgic aesthetics, and the sense of heritage they represent captivated motorcycle enthusiasts. Whether it’s a restored classic or a retro-styled modern bike, the demand for vintage motorcycles reached new heights.

The Impact of Social Media

In the era of social media, the influence of platforms like Instagram and YouTube cannot be underestimated. Motorcycle influencers and enthusiasts took to these platforms to showcase their bikes, share their adventures, and connect with fellow riders. The power of these digital communities played a significant role in boosting motorcycle sales in 2017, as riders were inspired by the stories and experiences shared online.

The Rise of Women Riders

Another noteworthy trend in motorcycle sales for 2017 was the growing number of women riders. Traditionally seen as a male-dominated industry, more and more women are embracing the thrill of riding motorcycles. With manufacturers catering to this expanding market by offering bikes with lower seat heights and lighter weights, female riders were empowered to hit the road in style.

The Influence of Pop Culture

Pop culture and media also played a vital role in boosting motorcycle sales in 2017. From movies like “Easy Rider” to TV shows like “Sons of Anarchy,” motorcycles have become synonymous with freedom, rebellion, and adventure. This romanticized image of motorcycles, perpetuated by popular culture, inspired many individuals to fulfill their dreams of owning a bike.

Global Market Expansion

Motorcycle sales figures for 2017 also reflected the industry’s global expansion. Emerging markets in Asia, particularly India and China, experienced a significant surge in motorcycle sales. As these economies continue to grow, more individuals are able to afford motorcycles, leading to increased demand and overall sales figures.

The Future of Motorcycle Sales

With the success of 2017, the motorcycle industry is poised for continued growth in the coming years. As electric motorcycles become more advanced and affordable, we can expect to see even more eco-conscious riders hitting the road. Additionally, as the market diversifies and manufacturers continue to innovate, motorcycles will continue to appeal to a broader range of riders, ensuring a bright future for the industry.

In conclusion, 2017 was an extraordinary year for motorcycle sales, with various factors contributing to the surge in popularity. From the rise of electric motorcycles to the resurgence of vintage bikes and the influence of social media, the industry experienced a thrilling ride. As we look towards the future, it is clear that motorcycles will continue to captivate riders and ignite a sense of adventure on the open road.